Goal Setting & Planning: This involves understanding your business goals and what insights you want to glean from the data. This helps choose the right metrics and tools.
Data Collection & Implementation: Experts set up tools to gather data from your website, app, etc. This might involve adding tracking tags or integrating with existing systems.
Data Cleaning & Organization: Raw data often needs cleaning and organization to ensure accuracy and facilitate analysis.
Analysis & Reporting: Analysts delve into the data to identify trends, user behavior patterns, and answer your specific questions. Reports are created to present these insights in an easy-to-understand format.
Actionable Recommendations: Based on the analysis, experts recommend actionable steps to improve your digital strategy, marketing campaigns, or user experience.